With the current downturn in the economy, it has been observed that one of the sure ways of
keeping afloat, and ensuring future profitability by companies, is to master the delicate balance
between cutting costs to survive today and investing to grow tomorrow. Multi-pronged strategy is
believed to be the best approach to surviving a recession and growing stronger into the future.
According to a survey by the Harvard Business Review (HBR), companies that deploy a specific
combination of conservative and progressive strategies have the highest probability of about 37
percent of breaking away from the pack. These companies reduce costs selectively by focusing more
on operational efficiency than their rivals do, even as they invest comprehensively in the future by
spending on marketing, Research and Development (R&D), and new assets.
Highlighting some of the proactive approaches, West Africa’s leading connectivity and Data Center
services company, MainOne notes that managers must aim at achieving the right balance between
the technologies they want and the ones they need.
MainOne has outlined some of the ways outsourced data center and cloud services have helped
their clients to maintain long term profitability, noting that adopting digital technologies is a cost
effective strategy to optimize processes and drive new and improved measurable business results.
It points to outsourced Data Center and Cloud services avenues to speeds up a company’s time to
market and improves service delivery.
“Companies can be reassured that their data is protected according to the highest standards thus
minimizing their risk. Leading enterprise businesses in Nigeria have confirmed how MainOne’s data
center service has helped reduce their operational and capital expenses while enhancing flexibility
The Harvard Business Review survey further pointed out that for companies in Nigeria currently
battling the recession, the challenges are slowing sales and reducing earnings due to spiralling costs
from high inflation and forex rates. It noted that businesses may have had to reduce or halt spending
totally to manage cash flows. The HBR survey however, recommended that companies should
seriously look into outsourcing their Data Centers and Cloud solutions to come out of the recession