Following declaration of the company as the company with the highest number of subscribers in the
Internet Service Provider (ISP) space by the Nigerian Communications Commission (NCC),
Spectranet, operators of Spectranet 4G LTE, has assured that it will not go down on its quality of
service. The company, which has restated its commitment towards ensuring that subscribers enjoy
interrupted internet service, has a subscriber base of 193,892 amongst 14 other Internet Service
Providers in Nigeria to top the list.
According to Managing Director Spectranet limited, Mr David Venn, the source of Spectranet’s
comparative advantage over other ISPs remains its ability to identify the particular customer
segments that need its services and in turn offer them with quality services.
He noted that when the company started its rebranding process, it was able to take strategic
decision to narrow its drive to homes and, small and medium sized enterprises.
“We provide the best broadband service for homes and growing businesses in Nigeria and that is
one of our marketing advantages. We do not really do corporate or voice, but we have been serving
our target market with the best broadband quality. We have been very focused on what we give to
our customers and the best is only what we give out and our subscribers have been testifying the
quality of our offerings”, he said.
Venn further explained the choice against Voice service, “Spectranet is a broadband company. We
provide good quality, at-the- right-price. We are not a mobile phone company, we don’t offer phone
and voice services, we offer data and internet services, and fast broadband.”
It will be recalled that Spectranet in the past year was adjudged the Best ISP network by four
different institutions in the country due to its excellent service offerings across the cities of
operations in the country.
The award winning brand also predicted that soon the users of mobile phone will not be charged for
voice calls based on the global trend which will soon reach our country.
Also speaking on the trend, Head of Marketing, Mike Ogor, noted that the Spectranet brand has
continued to innovate to satisfy its subscribers. He revealed that since the introduction of its
Unlimited Plan during the last Yuletide the brand has increased in active subscriber base.
Venn further explained said that the rate of Spectranet growth has led to a huge investment in its
operations to the extent that the number of base stations has increased resulting in an improvement
in the facilities that make it the most advanced in the world. This resulted in the unique partnership
with a world class brand such as Netflix in West Africa.
The partnership with Netflix according to Venn, is a statement on the quality of the network and its
proposed journey to parade world class services in Nigeria.