Young entrepreneurs from seven cities across Nigeria will participate in a four-week boot camp hosted by Facebook in partnership with FATE Foundation as part of the Aspiring Entrepreneurs Digital (AED) Program.
Participants at the 2018 edition of the AED will learn the fundamentals of digital marketing for business coupled with key entrepreneurship skills designed to improve their businesses.
The trainings, which are aimed at helping to develop and nurture communities, including small businesses, the tech and start-up ecosystem, youths and creatives in Nigeria, is open to participants between the ages of 18-35 years.
Selected participants will attend the four-week program which will be held in Abuja, Ibadan, Port Harcourt, Lagos, Calabar, Kaduna and Enugu between March 12 and November 2, 2018.
According to Facebook Public Policy Director for Africa, Ebele Okobi, the initiative will be a tool to shape entrepreneurs and future business leaders to promote innovation, job readiness and digital literacy in order to ensure that Facebook has a positive impact on Nigeria’s economy and society. “At Facebook, our mission is clear: to give people the power to build communities and bring the world closer.”
The program will be broken into streams in the form of practical workshops and learning sessions, which will run four times a week, Mondays to Thursdays, over a four-week period, all with a strong digital marketing component in the curriculum.
Lectures will cover Business Model Canvas, Business Plan Development, Budgeting, Financial Management and Reporting, Marketing and Pricing Strategies, People Management, Raising Financing, Business Pitching, and Digital Marketing which includes using Facebook Business Tools.
Commenting on the partnership Executive Director, FATE Foundation, Adenike Adeyemi, said the firm believes programmes like these are vital to building and developing the skills of the next generation of entrepreneurs in Nigeria. “At the heart of what we do is harnessing the already strong entrepreneurial culture of Nigerians, whilst providing the knowledge and support required to fully explore their innovative potential, and we look forward to working with Facebook to help achieve this.”
Graduates will also have an opportunity to receive mentorship from Fate Foundation for a year, along with other program incentives. Interested participants are to register on FATE Foundation website.