Africa Information Technology & Telecoms Awards (AITTA) has awarded the SPARK 3, a smartphone model by TECNO, a global premier mobile phone brand, as the Smartphone Brand of The Year at the 2019 edition of the Awards.
AITTA recognizes customer service, innovation, and excellence in Africa Information and Communications Technology (ICT) industry. The Awards, now in its third year, has been acclaimed as one of the most prestigious and biggest platforms recognizing excellence and innovation in the African telecoms and technology industry.
TECNO SPARK 3 was awarded as the phone of the year as a result of its cutting edge features as well as its positive market outing among TECNO brand loyalists and customers. SPARK 3 is the only smartphone recognized by AITTA this year. As one of the most remarkable devices to “light up” the photos, SPARK 3 has been upgraded with AI technology to further advanced the camera features which will be available in Africa, middle-east and Southeast Asia market.
Starting their business from the Africa market in 2006, TECNO has been one of Africa’s leading smartphone brands and was the first dual-SIM handset supplier to the African continent, which boosted an astonishing 53 percent of all Smartphone sales in Africa in the year 2011.
Focusing on providing high performance and cutting edge smartphones that use the latest technology and at an affordable price point, TECNO smartphones have become popular throughout Africa due to the exceptional value-for-money they offer.
In 2018, Transsion, TECNO Mobile ’s parent company, sold 124 million mobile phones globally. IDC figures for 2018 show that Transsion ranks 4th in global mobile phone brands and holds the largest market share in Africa. Their global sales network covers more than 70 countries in emerging markets including Nigeria, Tanzania, Kenya, Ethiopia, Egypt, India, Pakistan, Indonesia, Vietnam, and Bangladesh.