During an interview in late 2014 with the then Director-General of the National Broadcasting
Commission (NBC), Mr Emeka Mba, he was so sure and abundantly certain of the successful launch
of digital broadcasting in Nigeria, even ahead of the June 2015 deadline stipulated by the
International Telecommunications Union (ITU).
He was not alone on this optimism, but alas, 2017 has still not seen the dream of migration from
analogue to digital broadcasting come true in Nigeria.
Governments after, both in the Commission and in the federal level, the dream has shifted to a new
date, June 20, 2017. But the challenges that forced the Commission to eat up its own words seem
not to have been addressed, thereby making the new deadline seem like a mirage.
Just four months to the deadline for countries that are yet to migrate onto the digital platform in
broadcasting to wrap up and do so, Nigeria is having yet another scrub with funding, threatening to
stall the migration process.
Of course, digital broadcasting has started in Nigeria, especially with satellite/cable operators such
as Startimes, ACTv, DSTV among others. But the country is still largely on free-to- air analogue
television, making it the country with the highest terrestrial television viewership in sub-Saharan
Africa, according to ITU. In our Cover Story, CHIDIEBERE NWANKWO looks at the journey so far and
hurdles that must be crossed to meet the set target of June 20, 2017.
Broadcast Digitization simply means the ways we are using digital technology today to make
broadcasting more efficient. To the consumer it means better quality television, better sound, better
pictures and more channels, but to the people in the electronics markets, for them to understand
that the old TV sets will require Set Top Boxes or a converter to convert analogue to digital signals;
for them it simply means good business, because beyond selling TV sets they will also be selling set
up boxes as well. But for government, it means better use of the broadcast spectrum and other
spectrum leading to what is always described as the digital dividend. It is by and large going to affect
everyone positively, that is why every nation under the auspices of ITU tried very hard to get to the
point leading to the switch off of analogue broadcasting.
According to a report by Digital Video Broadcasting (DVB), a not-for- profit organisation that develops
technical standards for digital TV, the main goal to be achieved by countries is analogue switch-off
(ASO). It noted that many countries proudly announce the launch of their digital TV services, but
they frequently have very vague plans about analogue switch-off (ASO)
It further explains that digital TV networks are much cheaper to run than analogue networks,
therefore if ASO is not achieved quickly, broadcasters have to pay for years of continued
simulcasting, running parallel analogue and digital networks.
According to DVB, consumers are attracted by the prospect of more services, even if they only watch
a few of the available channels, so they will not adopt digital TV if it simply replicates the analogue
Presenting a paper on the challenges ahead at a forum, Chairman, DVB, Philip Laven noted that it is
imperative to get people to adopt digital TV through the purchase of new equipment, which could
be the Set-Top Box or new integrated digital TV sets.
Further noting that the analogue service cannot be switched off until 99 percent of the consumers
have changed to digital, he said the next challenge will be to persuade everybody to stop using
analogue TV. “It is easy to convert 50% of homes to digital, but the last 50% are much more difficult.
This process can take years.”
Analogue switch-off has been achieved in Europe, USA & Canada, Japan and South Korea. In 2005,
the European Commission proposed the beginning of 2012 as the deadline for analogue TV switch-
off (ASO) throughout the European Union. 22 of the 27 EU Member States achieved ASO by the end
It took the United Kingdom a period of 14 years to move from the start of its DTT process to ASO,
between 1998 and 2012. Some other European countries achieved it with less timeline. Belgium (8
years – 2002-2010); Denmark (3 years – 2006-2009); Norway (2 years – 2007-2009) and France (6
years – 2005-2011).
In Africa, Malawi, Morocco, Mozambique, Rwanda and Tanzania have already completed their
Digital TV offers many benefits for broadcasters, network operators, spectrum regulators and
consumers. Introducing digital TV is easy, but switching off analogue TV can be much more difficult.
Experience around the world shows that analogue switch-off needs to be carefully planned.
Consumers need to understand what ASO will mean to them , and what they need to do. A
comprehensive publicity campaign must involve broadcasters, network operators, governments,
manufacturers and retailers
“Digital has started in Nigeria especially given what Startimes has done, what DSTV has done and a
few of our other cable operators in the last few years running on digital but I think the point is how
do we get to the point where we switch off all analogue transmitters in the country and move
everyone to digital?” Again, the former D- G of the NBC asked the right question rhetorically.
In Nigeria, New pay TV operators have started transmission using the Digital Terrestrial Transmission
(DTT) technology and satellite television broadcast.
But despite these efforts by Startimes, GOtv and the others, digital penetration is still less than 30
per cent of the existing TV household. This invariably means that if the country switches off analogue
on June 20, 2017, about 70% of Nigerians may not have access to quality television signal the next
Mba further evaluates the needs: “Funding for set up boxes, building platforms, the network
infrastructure is extremely expensive and for a country like Nigeria you will probably need in excess
of 400 transmitters across the country to ensure that the digital terrestrial television signals are
everywhere to reach at least 90 per cent of the population. Each tower cost some good millions and
then set up boxes for close to 30 million TV households in Nigerians at a price point that will make
people switch to digital.”
According to the NBC and Digiteam, the body responsible for managing digital switchover in Nigeria,
the migration from analogue to digital television signal in Nigeria will cost the country about N60
billion (about US$370 million using the then exchange rate of about N163/$).
The pilot project was launched in Jos in April 2016 and Abuja DSO came live in late December of the
am year. At the Abuja launch, President Muhammadu Buhari, who was represented by Vice
President Yemi Osinbajo, said his government is irreversibly committed to meeting the June 2017
deadline for digital switchover (DSO) from analogue.
Also, the Director General of NBC, Modibbo Kawu, said the commission is working assiduously to
achieve digital switchover nationwide by June 2017.
He observed that the Abuja DSO has achieved tremendous success three weeks after its launch has
over 100, 000 setup boxes in various homes.
Thrice now, the goalpost for migration had been shifted – The International Telecommunications
Union (ITU), in 2006, initiated a treaty at the end of its Regional Radio-communication Conference
(RRC-06) in Geneva, which heralded development of digital terrestrial broadcast services for sound
and television. The treaty which was signed by Nigeria and other countries of the world agreed to
global migration of broadcast signals from analogue to digital by June 17, 2015. However, Nigeria, in
order to beat the set deadline pegged a national target date of June 17, 2012 as its analogue switch
off date. But 2 months to the deadline, the Ministry of Information withdrew it and re-announced
January 1, 2015 as deadline. But according to Emeka Mba, the deadline is not the paramount issue,
but getting it right. Therefore a few months to the January deadline, Nigeria decided to go with the
global migration deadline of June 17, 2015
Although the Geneva 2006 Agreement set June 17, 2015 as the deadline for migration, after which
countries that have digitalised their broadcast technology will not be required to protect bordering
countries still using analogue technology for television transmission against interference, Nigeria’s
setting of June 17, 2012 as the analogue switch off date was to ensure that the country stayed ahead
of the ITU deadline.
In a bid to make the 2012 migration date realistic, the federal government had in 2008 inaugurated a
Presidential Advisory Committee (PAC) on transition from analogue to digital broadcasting.
Despite this plan, Nigeria missed its set date, and subsequently chose January 1, 2015 as a new
target, just five months ahead of the global switch off date.
The country also could not meet up with the target date, as it also missed out on the ITU deadline of
However, Nigeria, with some other countries, appealed to the ITU to extend the deadline citing
economic instability as a reason. This was considered by the ITU and the current date of June 20,
2017 was finally set as the new deadline.
The disappointments were attributed to lack of funding from the federal government; a situation
that seems to be holding the transition down still.
The implication of not latching onto the digital directive is that assuming all neighbouring countries
have gone digital and Nigeria didn’t go digital, what this would mean in practical terms is that the
country might be facing signal interference because while bordering countries will be transmitting
under the new digital signal frequency, Nigeria will still be transmitting the less powerful analogue
mode of transmission.
The implication is that international TV content cannot be enjoyed by any country that is yet to
migrate due to its digitalised nature, especially in situations where consumers in the country are not
using integrated digital tuner, IDTV (or Set-Top Box) as receptor. Again, signal interference from
digitalised signals coming from neighbouring nations are imminent. This means that in countries that
still use analogue transmission technology, their viewer content might just remain local.
One of the big challenges facing the NBC, is that of mass sensitization. Till date, the issue of TV
digitisation is still a new thing to the Nigeria public. Most of them, despite media news reports, have
not heard about the NBC pursuit of digitisation. These are the people that are meant to benefit from
the process. The true meaning of digitisation and the difference in TV experience is lost to them.
Adequate sensitisation campaign needs to be embarked upon by the federal government to let
Nigerians know the need for broadcast digitisation, the process and the workings of the Set Top Box.
International experience has shown that two of the key factors critical to the success of digital
migration are (i) consumer awareness and (ii) availability of affordable set top boxes
Investigations show that many household television users in the country are unaware of the
imminent change and are therefore not prepared for the new system. Consumer awareness is a
major critical success factor in the digital migration process. It is critical to educate people about the
impending migration process, how it will impact them, and the steps they will need to take to ensure
that they acquire a set top box (through government subsidies, if eligible, or through their own
means) and are able to access DTT.
Whereas some stakeholders maintain that the challenge is in waiting for Federal Government’s
disbursement of required fund through the NBC to fast-track the digitisation process, especially in
mobilising the STB manufacturers, the NBC has denied this, stating that the manufacturers have
been directed to prove the availability of the boxes before money could be paid.
According to a report quoting the Director General of the NBC, Mr Modibo Kawu: "It is true that we
have not paid the manufacturers. We have to be sure there was adequate delivery of the boxes to
Nigerians before payment can be made. They are many, so we could not begin to pay the
manufacturers without ascertaining the level of compliance in the distribution of the boxes. We have
to make sure that they have brought in the boxes and get them distributed. For us, payment is not a
problem at all. The money has been given to us by government. There are procedures to follow
before payment can be made”. He insisted that the country will not fail to meet the new deadline of
June 20, 2017.
Set-Top Box Manufacturers Association of Nigeria (STBMAN) President, Godfrey Ohuabunwa, had in
a statement called on the NBC to release funding to facilitate the manufacture and distribution of
the STB in the Nigeria will still make the deadline for migration. According to him, manufacturing of
STB Electronics requires several components and parts that are made by different vendors and
OEMs. Some of these parts, especially the Chipset, which is the core of the STB, need a timeline of
about 16 weeks to order and be delivered from different vendors. After which the assemblage,
testing and distribution will take place.
He further noted: "Considering how important set top boxes are to the whole process and the
commitment the manufacturers have shown all through, the government ought to have paid us
before now, to ensure a smooth transition. Even the signal carriers by now should have set up their
networks across the country.”
Former Director General of the NBC, Emeka Mba had envisaged these challenges.
As he noted: “Funding for set up boxes, building platforms, the network infrastructure is extremely
expensive and for a country like Nigeria you will probably need in excess of 400 transmitters across
the country to ensure that the digital terrestrial television (DTT) signals are everywhere to reach at
least 90% of the population. Each tower cost some good millions and then set up boxes for close to
30 million TV households in Nigerians at a price point that will make people switch to digital.”
He had posited that the focus should rather be in ensuring that these infrastructure are in place,
rather than set a race for meeting the deadline. He opined that there was a need to release funding,
which will accelerate the process, rather than focus on the timeline.
In canvassing for funding and early start of the process while the federal government was dilly-
dallying in releasing funds, the NBC had struck a controversial deal with telecommunication
operator, MTN, granting it a licence to operate on the 700MHz spectrum. The controversial sale of
the spectrum was seen as a breach in licencing process by some stakeholders, but was a stopgap for
the funding need of the NBC.
“We were given the approval to license an operator to use it to provide digital broadcasting services
on that portion of that spectrum, and then we can raise money to drive the process. We got the
approval, went through the process and we issued the license to one of the Telcos; MTN precisely
was awarded the license to provide converged broadcasting services. That gave us N34billion and we
are still short of about N20 billion but it is a good start, that will help us kick start the process, launch
the platform and begin the build out of infrastructure whilst we look for creative ways of raising
more money,” Mba explained.
He continued: “We said 2012, there was no budget; we said 2015, and there was no budget. It is
only now, because of what we did to raise money, that we can tell you with some element of
confidence that yes we believe that 2017 is possible given the resources that are available to the
In addition to Signal Distribution, Set Top Boxes (STB) was identified as critical components of the
transition to digital broadcasting. It was estimated that 30 million STBs will be needed for the
Nigerian market. As such, the Federal Government, in its bid to promote local industry and create
Jobs, through the NBC, issued licenses to 13 indigenous companies to locally manufacture Set Top
Boxes. Ten million of the STBs were proposed by Government white paper to be subsidized for
identified poor households all over the country.
For the cost of the STB, the NBC is looking at a price point which is not above N1,500, this is in line
with government’s approval of a rebate system that will ensure that households were not burdened
by the cost of the STB. However, at the time of estimation, the cost of producing a Set Top Box was
put at about $30 to $35, while exchange rate was about N250/$. The government also approved free
STBs to certain groups of people that will be defined clearly and can be auditable.
However, Mba summarised the procedural challenges thus: “Digitization is expensive. For instance I
talked about publicity, publicity is not cheap. You are going to have to do this for the 747 LGAs in the
country, you have to drive the process, and you are going to have the set up boxes for the 30million
TV household in Nigeria. If you do the math given the average cost of the set up boxes at about $35
or there about, it is about $350milliion, which is way above what we have at the moment. We are
going to have to also buy back the transmitters from the existing analogue broadcasters, you are
going to dismantle those transmitters and dispose of them in an environmentally friendly way. You
are going to have to conduct different trials and tests; coverage planning tests, digital mapping.
There is a lot of work involved in this. The legal aspect, legislative aspect, drafting the new laws,
stakeholders management; there are all kinds of issues involved but the major aspect is the
consumer end, that is making sure that the consumers have access to the set up boxes, building the
infrastructure and supporting the guys who are going to build the infrastructure, creating some kind
of system. Now there is a bit of latency in the way the broadcasting market operates, going digital
means there is going to be more channels, which means the signal distributors are tasked with the
responsibility of rolling out their infrastructure and they have to roll out infrastructure across the
country to meet at least 90% of the population, there is not enough television channels to pay for
the investment that the signal distributors are making or will be required to make so the regulator
needs to sort of come to meet each party half way otherwise signal distributors will be charging an
amount of money which will be astronomical, which content of the channels will not be able to
afford. Therefore, if they feel the channels will not be able to afford it, the signal distributors may
not make the necessary investments.”
BROADCASTING WITH CONTENT
Whereas the federal government is in a race to meet deadlines, there is a challenge for the
indigenous television stations to rise to the call to migrate. However industry watchers note that
there seem to be little or no activity in that direction by operators of TV stations in Nigeria. While a
few of the stations that have international reach are trying to be globally competitive and ready to
latch onto the opportunity presented by the migration in Nigeria, the issue do not appear on the
agenda of Board meeting in most of the stations.
According to ace broadcaster and former General Manager of Wave FM, Port Harcourt, who is also
Founder of Woman of Substance (WOS) Television, Ify (Onyegbule) George Anderson: “When you
look at the owners of television stations in Nigeria, you can count at the tip of your fingers the
owners who are ready, who are true professionals, who really know what it takes. For instance,
channels Television is one that you can look up to, the man who chairs that station, now has
something to do with BON. So someone like that can say this is what I am going to do on my own
part. You (Station Management) can’t just wake up on your own one day and say you want to do
She noted that the consciousness is yet to be felt by most media organisations who are meant to
broadcast digital content to the public. “As it is today, they are just sitting down and doing their jobs,
they don’t even talk about it. Everybody is waiting for the deadline, and until something happens,
even if it means that they are going to be cut off, Nigerians don’t get up to responsibility. We cannot
continue to wait for the deadline before we do what is right.”
She however pointed out that while it is possible to achieve the new deadline of June 20, 2017, lack
of preparedness on the part of media organisations will only hurt their business.
“It is possible if the right indices are in place; if you have the right people; if you have the cash. But I
wonder why a country like Nigeria, which is blessed with abundant human and natural resources will
say that it is finance that is holding it back. Stations are ready. It is simple, it is either you are ready
to move from analogue to digital, or you are out of business. It is as simple as that.”
On content, Mrs Anderson opined: “Now you are going to see Nigerians show their real colours, do
you have content, are you able to create content, or you are just going to play music, or have
presenters who will just sit and talk? So, until they do what is right, go ahead with it, wake up
stations that are not ready, then we can wake up.”
Mrs Anderson noted that while the government should be busy getting the infrastructure, which
includes powers, ready and setting up state-owned stations as model stations, private-owned
television stations should start developing content and putting things in place for the eventual
migration. In her words: “If you don’t have content, I wonder what you are doing with the channel.
There will be challenges, if you cannot weather the storm, it is a natural thing that you go under. It is
a sad reality and we need to wake up to it.”
She continues: “Who will want to listen to you if there are interferences in your broadcast? The
benefit of digitisation is more. I know that the challenge battling this in Nigeria and other African
countries is money. But you can’t be a private organisation and you are waiting for government to
come and give you money to move from analogue to digital.”
She implored on TV broadcast stations to utilise the freedom given in adoption. “Because for now
there is nothing that says that if you have not digitalised, while you are on air something can just
happen and they will go off-air.
Chief Executive Officer of the Direct-to- Home (DTH) service, Godfrey Orkeh disclosed that ACTV, in
the bid to infuse local content into its programming introduced eight own channels geared at
meeting local content demand. These channels include the Rana, Ibile, Oji and Area, which will air
Hausa, Yoruba and Igbo and Pidgin English programming respectively.
The government had announced its intention to introduce content access fees, where viewers will
have to pay a fee to access digital terrestrial television. It anticipates that this will be accompanied
by a more effective fee collection process, and will provide the funds for Nigerian broadcasters to
produce local content. The NBC states that high-quality local content will be central to the success of
digital television in Nigeria.
In large countries, where demand for terrestrial television is strong, digital switchover is a long and
complex process. In such cases, it is important to involve stakeholders throughout the process, and
to implement an information campaign promoting the availability of free-to- air digital terrestrial
television. Ensuring that set-top boxes are available and affordable and are also key factors in
making sure that viewers are able to access the new services. The difficulty of the task may prevent
some of these countries from meeting the June 20, 2017 deadline for analogue switch-off.
Digital broadcasting will improve the consumers' TV experience in terms of better sound and picture
quality. This has to be done so that the NBC can also free up space in the frequency spectrum that
can be put into better use, such as provision of other ICT services.
The true picture seems to be saying, a lot still remains to be done to meet this set deadline, all hands
must therefore be on deck to make this work.