Facebook is creating more ways for users to share organic content with their network of family and friends and also finding more ways to eat deep into the essence of Snapchat. Facebook rolled out stories to all users, letting people take pictures and videos with playful overlays and filters. Although these stories can be viewed more than once, they are ephemeral, and will last only 24 hours.
The story format of content was created and made popular by Snapchat has been adopted by Facebook and deployed to all the platforms they have affiliations with. Whatsapp, Instagram, Facebook messenger and now Facebook.
This would be a nice feature for people that have always wanted to try out snapchat but couldn’t because, “they just don’t get it”. Facebook has a more familiar and less confusing interface. Have you tried it out yet? What do you think about it?