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Facebook Steps Into Cloud Gaming Service Race With A Rare Strategy

Facebook will soon be the latest tech giant to enter the world of cloud gaming. Their approach is different than what Microsoft or Google has built.

Facebook joins the cloud gaming service race with a rare strategy. Cloud gaming services are a new era. Nvidia GeForce NOW, Google Stadia and Microsoft Xbox Game Pass. All these services are available for Android and will be available on multiple platforms it seems.

Facebook is not building a console gaming competitor to compete with Stadia or xCloud;  instead, the focus is wholly on mobile games. Facebook is aiming to get users into games more quickly and put less friction between a user seeing an advertisement for a game and actually playing it themselves. Users can quickly tap into the title without downloading anything, and if they eventually opt to download the title from a mobile app store, they will be able to pick up where they left off.

A few days ago Amazon revealed its cloud gaming service project called Luna, and now it’s Facebook’s turn. Mark Zuckerberg doesn’t want to miss out on the future of gaming, and for this reason, Facebook decided to bet on cloud gaming services as well. However, not in the way you think.

When you play a video game, it is usually played on a console, computer or smartphone, but it usually runs on your own device. With the evolution of technology, the concept of cloud gaming has emerged, which means that instead of your computer running the game, it is processed on a remote server and displayed on the screen of your mobile, television or virtually any device.

Among its advantages, cloud gaming allows you to play your favorite games anywhere, without losing progress and with the maximum possible performance, no matter what device you are playing. Nvidia, Amazon and Google use high-end computers, etc. But Facebook decides to bet on streaming in a somewhat peculiar way.

Facebook joins the cloud gaming service race with a rare strategy. Facebook has decided to integrate its streaming platform into the Facebook application and website. In the games tab itself, you will start enjoying more powerful games than you could ever access before, but far from betting on big blockbusters, Zuckerberg’s strategy is much more modest, with simple and free games. According to the company itself:

“Our first set of games available this week include Asphalt 9: Legends by Gameloft; Mobile Legends: Adventure by Moonton; PGA TOUR Golf Shootout by Concrete Software, Inc.; Solitaire: Arthur’s Tale by Qublix Games; and WWE SuperCard by 2K. In the coming weeks we’ll add Dirt Bike Unchained by Red Bull, and we’ll continue to test new experiences and expand the games library in number, type, and genre.”

Facebook joins the cloud gaming service race with a rare strategy. Instead of betting on the best games in the industry, they have decided to start with mobile games that you could possibly play on your cell phone already, a move that, looking at the rest of the industry players, is strange. However, the company itself has decided to explain why they wanted to do it this way:

They don’t want to make exaggerated promises that they won’t be able to keep later. Facebook believes that the future of gaming will be cloud gaming services, but the technology is not yet improved enough to make big bets. They don’t want to replace your current hardware, consoles or cell phones. They start with what they already know how to do. The company assumes that their specialty is in free games, and they have considered this as their starting point. It is not a separate service, but is part of the current Facebook games platform, with more than 380 million players per month. They will not be working with iOS at the moment, only on Android and the web. These games will start to be available in the application itself, within the games section. Although the strategy is strange, we will have to see how it evolves as time goes by.

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