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Global Market Expects iPhone 12 Launch In October

The new iPhone 12, expected to be the Apple’s first 5G device, will be released in October following production delays

Apple’s latest iPhone comes at an unprecedented time for the technology giant, after disruption to its supply chain amid the global coronavirus pandemic.

The iPhone 12, the rumoured name for the new phone, will succeed the iPhone 11 and iPhone 11 Pro as the flagship smartphone in Apple’s line up.

Apple’s new iPhones were not present at this week’s “Time Flies” event, fuelling speculation that the company’s headquarters in Cupertino will host a separate event next month.

The new device is expected to come with changes to Face ID, improved camera and screen technology and a much bigger battery. It is also expected to come with 5G – faster network technology that will make downloads quicker.

When the new model launches, it will come with Apple’s latest iOS 14 software, which is boasting a range of new features including home screen widgets and a new built-in translate app.

The company has faced a turbulent market on its road to a launch day amid delays due to the coronavirus pandemic.

Apple normally launches its premium iPhone range in September, although its iPhone X had a later release date in November. It also released its cheaper iPhone SE in April.

This year, however, Apple has said its iPhones, still the company’s biggest seller, will be delayed by several weeks, which eats into the number of days that shoppers have to buy them before the holidays and could lead to lower sales.

Analysts expect Apple to unveil a 5G iPhone and other updates at an event in October, with products going on sale later that month. Those expectations were also reinforced by this week’s “Time Flies” event, which curiously omitted any update on the latest iPhone.

Apple’s first live event of the autumn did not see the reveal of the iPhone 12, however, the tech giant still made a number of big announcements.

Chief among the updates was the new Apple Watch Series 6, starting at £379. The smartwatch has a new health sensor that allows users to measure their blood oxygen levels and also hosts a new S6 chip, which the company said was based on the same hardware used in the iPhone 11.

Elsewhere, Apple also unveiled a £259 Watch SE, boasting many of the Series 6 features, but without the 6’s powerful processor and always-on display.

The iPad line-up received a boost too with the iPad Air assuming the form factor of the hugely popular iPad Pro range.

The release of a new iPad and Apple Watches will correspond with the rollout of iOS 14, iPadOS 14 and watchOS 7 software updates this month. The company also announced Apple One services bundles.

Apple also unveiled its first bundle offer, a collection of subscriptions to its major services for one price, known as Apple One.

There are three tiers to Apple One. The Individual package includes Apple Music, TV+, Apple Arcade and 50GB of iCloud storage for £14.95 a month.

The new iPhone is expected to be broadly known as the iPhone 12, but there could be several different variants with different sizes and specs. Analysts expect four new iPhones.

These will be the iPhone 12, which will have a 5.4-inch screen and a possible larger iPhone 12 Max with a 6.1-inch screen. Rumours have it that these phones will come with dual rear cameras and the capability to connect to 5G networks.

There will also be a more powerful iPhone 12 Pro with a 6.1-inch screen and a larger iPhone 12 Pro Max coming in with a 6.7-inch display. These phones are said to come with triple rear cameras and 5G connectivity.

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