Internet giant Google has announced that it is gradually winding down its free Wifi- or Station program globally in 2020.
The company said in a blog on Monday that since it started the programme five years ago, getting online has become much simpler and cheaper.
Station, saw the company offer free Wi-Fi across over 400 railway stations in India and over 5000 locations worldwide since 2016. Google says that the service is currently live in Brazil, South Africa, Nigeria, Thailand, the Philippines, Mexico, India, Indonesia, and Vietnam but would be wound down globally this year.
Google explained that it took the decision to end the program because it was becoming difficult to scale up and to make a sustainable business. The company had worked with various partners in each market where it offered the Station service, but each had different technical and infrastructure requirements. In India, it worked with RailTel, Indian Railways, and Pune Smart City, for example, while in South Africa it worked with Think WiFi.
Google also confirmed to The Verge that the increased prevalence of 4G combined with the declining price of mobile data worldwide means that the market has changed since the service was launched in 2016. The implication appears to be that free Wi-Fi programs are less necessary now than they once were. Google had previously tried to monetize the service by showing ads to users who signed into the service.
Google says that it is working with its partners so that it can “transition existing sites so they can remain useful resources for the community.” In India, RailTel has confirmed to TechCrunch that it will continue to offer free Wi-Fi in the railway stations where it had previously worked with Google. It offers Wi-Fi in over 5,600 stations in total. Meanwhile, in South Africa, a Google spokesperson confirmed to Business Insider that it would be transferring operations to Think Wifi, “who will now carry out the project independently.” Think WiFi confirmed to ITWeb that “free WiFi is here to stay” in its locations. Google says that it will be up to its partners to decide whether to continue offering Wi-Fi for free.
The Station service was popular with many. In June 2018, Google said it had 8 million monthly Station users consuming an average of 350MB of data per session. Over half of Station users connected to the service multiple times a day.
The free Wi-Fi initiative was first announced in late 2015 as a means to get more Indians online by offering services at 400 train stations across the country. The first station, Mumbai Central, went live in January 2016, and later that year Google officially named the project Google Station and said it would also be partnering with other locations including cafes and malls. Despite hitting its 400 station goal in June 2018, the company said its work was still unfinished.
Meanwhile, in South Africa, Google launched Station in November 2019 in 125 locations, according to ITWeb. Today’s announcement means that Google has started winding down the service a little over three months after its initial launch in the country.
Google isn’t the only company to have tried to make it easier for users in developing markets to get online. Facebook founded the Internet.org project in 2013, and in 2016 it launched Express Wi-Fi in India after its previous internet service was banned in the country. Elsewhere, companies have been experimenting with new technologies to provide internet where fixed infrastructure is more unreliable. Alphabet’s Project Loon has attempted to do this using stratospheric helium balloons, while Facebook has experimented with solar-powered internet drones in the past.