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Samsung Woos Nigerians On Galaxy Note 7


Following the recent mishap regarding the Samsung Galaxy Note 7, the company, which has shut down the production of the Galaxy Note 7 range, has appealed to Nigerians for support and to return the product for measures to be taken in compensating them.

Samsung Galaxy Note 7

Although the phone brand was not officially shipped into the country before the mishap, Samsung, realising the importance of the Nigerian market and many market channels into the country, has called on its customers to visit any of its customer service centers to be guided on the next step of action to be taken.
Speaking on the development, Director and Business Leader, Information Mobile and Technology, Samsung Electronics West Africa, Emmanouil Revmatas, said:  “We sincerely apologize for the inconvenience this may cause to customers and partners who have trusted and waited for the Galaxy Note7.”

A statement from the company further states that although the Galaxy Note7 has not been released in Nigeria, current Galaxy Note7 users, despite the original place of purchase, are advised to return their Galaxy Note7 to Samsung Authorized Service Centres for assistance and be guided with available options. Those who have already returned their Galaxy Note7 will also be contacted from Samsung for their options.

The statement further thanked the Nigerian customers for their support in dealing with the issue, and appealed to them

The company stated that it is working with relevant regulatory bodies to investigate the recently reported cases involving the phone. “For the benefit of consumers’ safety, we stopped sales and exchanges of the Galaxy Note7 and have consequently decided to stop production.”

“Samsung remains committed to working diligently with appropriate regulatory authorities to take all necessary steps to resolve the situation. Consumers with either an original Galaxy Note7 or replacement Galaxy Note7 device are advised to power down and stop using the device and take advantage of the remedies available at our Samsung Authorized Service Centres,” the statement advised.

It will be recalled that the Samsung Galaxy Note 7 which was unveiled on August 2, 2016 and officially released on August 19, 2016 as a successor to the Galaxy Note 5, was recalled in some of the markets on September 2, 2016 due to defect in the battery.

Demand for the Galaxy Note 7 on-launch was high, breaking pre-order records in South Korea and causing international releases to be delayed in some markets due to supply shortages. However, Samsung suspended sales of the Galaxy Note 7 and announced a product exchange program, after it was found that a manufacturing defect in the phones’ batteries had caused some of them to generate excessive heat, resulting in fires and explosions. A formal U.S. recall was announced on September 15, 2016. Samsung exchanged the affected phones for a new revision, which utilized batteries sourced from a different supplier. However, in early-October 2016, reports emerged of incidents where these replacement phones also caught on fire.

On October 10, 2016, in response to the new incidents, Samsung announced that it would once again suspend sales of the Galaxy Note 7 and recall all devices worldwide. The next day, Samsung also announced that it would permanently discontinue the Galaxy Note 7 and cease its production. The recall had a major impact on Samsung’s business in the third quarter of 2016, with the company projecting that its operating profits would be down by 33 percent (%) in comparison to the previous quarter. Credit Suisse analysts estimated that Samsung would lose at least US$17 billion in revenue from the production and recall of the Galaxy Note 7.

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