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SmileComms Dangle Value Proposition As Differentiator…Explains Choice of YAW As Brand Ambassador


​With recent announcements from telecommunication service providers regarding the introduction of the fourth generation (4G) Long Term Evolution (LTE) services, Smile Communications has assured that it will not rest on its oars in granting the wish of Nigerian consumers for fast and cheap broadband service on the 4G platform.

Forerunners in the 4G-LTE space, the company says it will continue to differentiate itself using value to customers as a factor.

Speaking at the launch of its new SIM proposition on the 0702SMIlLE 4G LTE range as well as unveiling of its first Brand Ambassador, Steve Onu, popularly known as Yaw, the company’s Managing Director, Godfrey Efeurhobo,  noted that the bundling of its voice and data service on 4G LTE is the best value proposition in the Nigerian market today.

Efeurhobo noted that the company is reinforcing its 0702 number range on the heels of its recent introduction of the lowest call tariff that allows its customers to make calls at 8kobo per second to any network from within and outside the country at the same rate, using SmileVoice App on any Smart Phone, and its 4G LTE SIM on Voice over LTE compatible handset.  “The Nigerian consumers will enjoy super-clear voice calls on SMILE Network at lowest call rates in the market and also enjoy Superfast internet experience such as video, music streaming, downloads and SMSs, all using one Smile bundle plan, which is a first in this market”.

Head of Marketing, Lolade Shonubi, while explaining the company’s need to satisfy its customers’ yearning for quality service, noted that the launch of the 0702SMIlLE range is part of the second phase of 4G LTE since it launched the 4G service into the market six years ago.

She said that Smile Communications is poised to deliver compelling, super-fast, super-clear HD voice and data services under its flexible service proposition.

According to the Chairman, Ernest Azudialu-Obiejesi, Smile Communications is dedicated to providing high-quality, reliable, superfast broadband access, voice and SMS using the 4G LTE technology.  He observed that Smile Nigeria has gone ahead to distinguish itself through innovation, value-creation and service excellence.

To make the benefits of Smile’s industry-defining service reach a broader segment of the Nigerian population, Azudialu-Obiejesi disclosed that the company has commenced an aggressive network expansion drive which will see it cover all cities in a very short period thereby ensuring that more Nigerians will have access to Smile’s superfast and super reliable 4th Generation Long-Term Evolution (4G LTE) broadband services.  “We are here to explore the frontier of telecom innovation,” he acclaimed.

On the unveiling of Steve Onu, also known as Yaw, as Smile Communications Brand Ambassador,  Efeurhobo said that the choice of Yaw, a versatile Radio/TV personality, is in line with Smile’s values for innovation, creativity, versatility and values of reliability, respect and service.  He explained that the new brand-positioning proposition highlights Smile’s quest to expand its scope of operations, provide its customers with unrivalled quality service and contribute meaningfully to the growth and development of mobile broadband penetration in Nigeria. 

He added that Smile remains the only telecom provider that allowed Voice calls and sms from one data plan and the benefits include calls as low as 8k / sec to all network on the SmileVoice Only Plan, this gives Smile the unique positioning of offering bespoke and affordable propositions for Nigerians. A multiple award-winning firm, the company is present in key Nigerian cities including Ibadan, Lagos, Abuja, Port Harcourt, Benin, Kaduna, Asaba and Onitsha.

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