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YouTube Launches its TikTok Rival, YouTube Shorts

As TikTok’s fate in the U.S. remains murky, YouTube on Monday announced the launch of a new short-form video experience it’s calling YouTube Shorts. The feature will allow users to upload 15-second or less short-form videos using a new set of creator tools, including a multi-segment camera, similar to TikTok, speed controls, and a timer and a countdown feature. The videos can also be set to music, thanks to YouTube’s access to a large library of songs that it says will continue to grow over time.

According to the company, Shorts is a “new way to express yourself in 15 seconds or less.”

Users can use it to create as well as watch short-form videos right on the YouTube platform.

Shorts will also provide a number of tools to allow creators to make videos on their mobile devices.

It will consist of a “multi-segment camera” that can combine separate clips; as well as speed controls and a timer and countdown so you can create videos without needing to hold your phone.

Its most TikTok-like feature? The library of music you can use to record with.

You might notice a new section on your YouTube homepage called Shorts.

This row of videos will include all of your favorite creators’ YouTube Shorts content.

Just like with TikTok, you’ll be able to easily swipe up or down in order to move to the next video.

The platform will also recommend you new Shorts content.

Word of YouTube Shorts first leaked in April.

In YouTube’s official announcement today; the company said it will first roll the new TikTok competitor, Shorts, out in India. This makes perfect sense when you consider that TikTok was banned in that country in late June.

YouTube is combining an opening in the space with the fact that India is one of the fastest-growing markets for the video-streaming service.

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