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Yudala Marks One Year Anniversary With Mega Multicity Live Concerts


As part of activities to celebrate its first anniversary in the Nigerian e-Commerce sector, Yudala, Africa’s pioneer composite e-Commerce outfit, is set to hold its inaugural edition of a mega-concert tagged Zero Gravity an unforgettable experience for its numerous customers and other prospective participants.

This much was disclosed in a world press conference hosted by the company at its corporate headquarters on Wednesday July 27th 2016.


Yudala made a grand entry into the e-commerce sector late last year, breaking all existing records in the process and setting new standards with several innovative strategies including the first drone delivery in the e-commerce world, launch of same day delivery on a nationwide scale, pioneer offline and online Black Friday sales as well as a slew of other exciting marketing campaigns such as Neighbour to Neighbour Mega Deals, Mid-Day Madness, Yu-Jara and Mobile Monday, among others, through which it has offered the consumer more value-added options.

In line with the foregoing, the company has made public its plans to celebrate customers whose patronage have gone a long way in making its first anniversary a huge success by instituting an annual multi-city digital entertainment concert like never before through Yudala Zero Gravity.

According to the details made available to the media, Yudala Zero Gravity will feature headline acts and the best artistes from the genres of Contemporary music and Rock Gospel from Nigeria and beyond, with the first edition scheduled to hold in three cities namely: Lagos, Abuja and Enugu. Each city will host two concerts: a Rock Gospel concert and Contemporary Music blast.

Also speaking at the event, Marketing and Communication Manager at Yudala, Mr. Afam Anyika explained that the event, which will be an annual event will begin from October 2nd through to November 20th.
“From next year selection of states for the concert will be on the basis of how much each state has contributed in terms of purchase of products from Yudala offline or online retail stores. For this year, in every city we are going to have two shows that will consist of contemporary Nigerian music and the gospel concert; these will happen side by side,” he added.

Yudala will offer free pass to existing customers on the basis of purchases made from August 1st 2016 on its online platform or chain of Experience Stores located nationwide.

In the words of Founder/Vice President, Prince Nnamdi Ekeh: “For every purchase made from any of our platforms from August 1st, shoppers will earn points and once they reach the purchase threshold for attendance, a notification will be sent informing them of this development. The customer will then get a chance to select his or her preferred city or cities of attendance. Also, customers will be upgraded to VIP or VVIP status based on further purchases which may take them to the threshold for these categories,” he disclosed.

It was further disclosed that for non-customers of Yudala who wish to attend the Zero Gravity concerts, tickets will be on sale at Yudala online and in every Yudala Experience Store in the preferred city of attendance.

Going by the information released by the company, Yudala Zero Gravity will witness pure acoustics performances delivered with world-class digital musical equipment from New Concept Media Group’s wide array which will be on full display at the events.

“Unlike other entertainment events that have been hosted in the past, guest artistes at Yudala Zero Gravity will not perform their hit tracks from recorded tapes and CDs. Instead, we will be setting a new standard with Yudala Zero Gravity as all invited artistes and performing acts will perform their songs to perfectly synchronized beats from a live band manned by a crew of experienced and talented musical performers, beat makers and multi-instrumentalists,” said Prince Ekeh.

“A lot of surprises are in store for attendees of this inaugural edition of Yudala Zero Gravity as we have put together a rich mixture of established stars and some eye-catching upcoming musical and comedy talents for this event. Apart from the headline artistes who will form the major attraction for the three cities of Lagos, Abuja and Enugu; plans have also been concluded with a number of other star acts in Rock Gospel and Contemporary Music who will thrill the audience in each city.

“As part of our ambition to give other cities a chance to experience the Zero Gravity storm, subsequent editions will see the selection of host cities based on revenue or returns posted online or by the various Yudala offline Experience Stores located in cities nationwide.”

Yudala also revealed that it has concluded a number of partnerships for the event with a number of interested corporate organizations, Original Equipment Manufacturers and media organizations.

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