Lagos-based end-to-end creative and media tech platform, Eskimi, has announced a significant modernization of its services for Nigerian advertisers. Moving beyond its established focus on display ad targeting, Eskimi is introducing cutting-edge creativity and data innovations.
Speaking on the firm’s activities, Commercial Director for Eskimi in Nigeria, Chukwudi Uketui, said: “We’ve been working with Nigerian advertisers, media agencies, and publishers since 2012, consistently demonstrating our commitment to innovation within the local AdTech landscape.”
He added that to elevate Eskimi clients’ campaigns, it decided to radically enhance its services through AI partnerships, new performance measurement capabilities, and educational programs.
A key element of this revamp is the integration of AI-powered neuroscience tools. Eskimi clients can now leverage Neurons, an AI tool that provides attention heatmaps and predicted performance metrics for creative assets.
This allows advertisers to optimize their visuals by predicting audience engagement and receiving suggestions for improvement before the campaign launch. Additionally, Eskimi has partnered with Lumen, an AI tool utilizing eye-tracking technology for more precise measurement of digital ad effectiveness.
Beyond individual campaign analysis, Eskimi is now offering brand recall studies. These studies provide insights into overall brand recall, awareness, intent, and favorability, helping advertisers contextualize their strategies and adapt them based on data.
Complementing these technological advancements, Eskimi is launching educational initiatives. These include a training course covering brand advertising, brand impact, user attention measurement, and strategy building. The company will also host themed workshops throughout the year for advertisers and media agencies.
“Our global presence allows us to bring proven best practices to Nigeria. By sharing our insights, we aim to empower our clients to enhance their digital advertising skills and stay abreast of the latest global market trends,” said Uketui.
