Google’s Hustle Academy, on Thursday, graduated 5,300 small and medium businesses (SMBs) which has shown their commitment to enhancing their business skills and knowledge across Africa
This graduation marks a continuation of the program’s impact, with over 10,300 entrepreneurs having participated since its inception in 2022.
The Hustle Academy program, designed to address specific challenges faced by SMBs in Africa, offers practical skills and resources to help these businesses grow. This year’s graduation adds to the momentum gained from last year’s 5,000 graduates, reflecting a growing community of businesses engaged in continuous learning and improvement.
Alongside the graduation, 15 SMBs have been chosen to receive support from the 75 Million Naira Hustle Academy Fund. This initiative aims to provide a combination of financial assistance, mentorship, and business tool access to some of the most promising Nigerian SMBs. The recipients represent various industries and demonstrate the creativity of Nigerian entrepreneurs.
Google West Africa Country Director, Olumide Balogun stated: “The passion and resilience shown by these SMBs are truly inspiring. The Hustle Academy is a testament to what focused training and resources can achieve. We are not just celebrating their graduation today; we are recognizing their potential to reshape and invigorate the Nigerian business landscape.”
Founder of Wauley Projects Limited, Femi Bolaji, a graduate from Nigeria and one of the 15 fund recipients, commented: “The Hustle Academy has equipped us with vital business knowledge, and being selected for the fund is a significant boost that will propel our business forward.”
The graduates and fund recipients represent a diverse array of industries, each bringing a unique story and vision for the future.
