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eBusiness Life Magazine > Blog > NewsBytes > Madica Invests $400,000 In Two New AI Startups Portfolios
NewsBytes

Madica Invests $400,000 In Two New AI Startups Portfolios

ELadmin1
Last updated: 2025/10/21 at 1:29 AM
By ELadmin1
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3 Min Read
L-R: Anavid CEO, Ahmed Chaari; Head of Madica, Emmanuel Adegboye; Co-founder, Hypeo, Salah Eddine MIMOUNI, and Anavid CTO, Achraf Chabbouh
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Pan-African investment programme backed by Flourish Ventures, Madica, has expanded its portfolio with two artificial intelligence startups, Anavid from Tunisia and Hypeo AI from Morocco, each securing up to $200,000 in pre-seed funding.

The companies will also join Madica’s intensive 18-month support programme, designed to help early-stage founders build scalable, investment-ready businesses.

Madica is seeking to close Africa’s funding gap by backing founders and startups usually overlooked by traditional venture capital.

Since launching in 2022, the programme has focused on entrepreneurs from underrepresented regions and industries, providing capital and the kind of mentorship as well as structure that can make or break early ventures.

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Both startups bring artificial intelligence into real-world African contexts. Anavid, founded by Ahmed Chaari and David Nilsson, uses AI to integrate with retail surveillance systems, reducing theft losses and improving in-store experience.

Hypeo AI, led by Meriam Bessa and Salah Eddine Mimouni, provides a software solution that automates influencer marketing, from brand matching to campaign payments.AI marketing tools

For Madica, these investments will help enhance innovation, which is also thriving across Africa, not just in a few well-known hubs.

“At Madica, we believe and continue to prove that some of the world’s most transformative ideas come from places that are too often ignored,” said Head of Madica, Emmanuel Adegboye. “The founders we’ve just welcomed are visionaries, building solutions with the power to uplift communities and shape industries. We’re proud to stand with them as they take on the next stage of their journey.”

For the founders, the partnership provides access to Madica’s growing investor network, business coaching, and two fully funded immersion trips to leading tech ecosystems both within and outside Africa.

These trips, part of Madica’s structured learning model, give founders a platform to engage directly with investors, mentors, and other founders solving similar challenges.

Speaking on Hypeo AI’s mission, the company’s co-founder and CEO, Meriam Bessa, said: “Our region is rapidly growing with creative energy, but without the right digital backbone, it often goes untapped. We’re changing that by using AI to reimagine how brands and creators find each other, collaborate, and thrive. Backing by Madica will help us strengthen our AI capabilities to achieve this goal.”

ELadmin1 October 21, 2025 October 21, 2025
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