OpenAI has unveiled SearchGPT, a prototype search tool designed for quick and accurate responses to user queries by leveraging real-time web information.
This new feature aims to enhance AI-powered search, setting OpenAI on a possible collision course with giants like Google and Bing, as well as emerging competitors such as Perplexity.
SearchGPT is built to provide users with direct answers to their questions, seamlessly integrating data and images from the web alongside links to reputable sources.
The tool supports follow-up inquiries and also enhances user interaction by allowing exploration of related topics through a convenient sidebar feature.
Uniquely, some searches adapt to user location, with general location details being shared with third-party providers to improve result accuracy. Users can opt to share more specific location data via settings, adding a layer of personalisation to their search experience.
This experimental tool, powered by OpenAI’s sophisticated models, including GPT-3.5, GPT-4, and the newer GPT-4o, is currently accessible to a select group of users and publishers. OpenAI aims to gather feedback to refine the service before potentially incorporating its best features into its existing ChatGPT platform.
OpenAI is currently exploring more interactive and efficient methods for retrieving information online, responding to criticisms that AI search tools have faced regarding plagiarism and content mishandling.
One of the defining aspects of SearchGPT is its focus on ethical content use. Unlike some AI search platforms that have been criticised for unattributed use of third-party content, OpenAI assures users that SearchGPT clearly cites and links to the original publishers.
This approach is intended to support the digital industry by maintaining transparency and providing publishers with control over how their content is displayed in search results.
The launch of SearchGPT comes with growing investigations of AI-driven search technologies, which have been accused of potentially reducing traffic to original content creators.
OpenAI’s strategy involves close collaboration with publishers to enhance a sustainable digital environment, ensuring that AI advancements do not come at the cost of creative content integrity.
