QNET emphasised the potential of the direct selling industry for Nigerian entrepreneurs during the VCON 2024 Media Experience, highlighting its path to personal and financial empowerment, and the need to differentiate it from pyramid schemes.
Managing Director of Transblue Limited, Akeem Ajisafe, QNET Nigeria’s legal partner emphasised the potentials of the direct selling industry for Nigerian entrepreneurs.
QNET’s V-Convention 2024 in Penang, Malaysia, attracted over 8,000 participants from 30 countries, featuring product demonstrations, workshops, and networking opportunities.
Managing Director of Transblue Limited, QNET’s legal partner in Nigeria, Mr. Akeem Ajisafe, emphasized the significant potential of the direct selling industry for Nigerian entrepreneurs during the second VCON 2024 Media Experience sharing webinar.
QNET, a leading e-commerce and direct selling company, recently wrapped up its V-Convention 2024 in Penang, Malaysia, which drew over 8,000 participants from 30 countries, highlighting the company’s dedication to empowering individuals and communities globally.
During the webinar, Ajisafe emphasized the importance of direct selling as a path to personal and financial empowerment, and pointed out the industry’s rapid expansion, with the global market expected to reach $204.89 billion by 2032.
“Direct selling provides entrepreneurs with a unique opportunity to harness their skills and build successful businesses with minimal investment,” he stated.
Ajisafe also discussed the misconceptions about direct selling in Nigeria, stressing the need to differentiate between legitimate direct selling companies and pyramid schemes. “QNET is dedicated to ethical practices and transparency,” he affirmed.
“We are working to educate the public about the benefits of direct selling and to dispel negative stereotypes. We believe that Nigeria has a bright future in the direct selling industry. By embracing this model, entrepreneurs can create jobs, generate wealth, and contribute to the country’s economic growth.”
QNET’s Senior Legal Counsel for Sub-Saharan Africa, Theodocia Quartey, highlighted the importance of the VCON media webinar, noting that “The event offered participants a chance to expand their product knowledge, interact with experts, and take advantage of vibrant networking opportunities. It reflects QNET’s steadfast commitment to innovation and sustainability.”
VCON offered a variety of activities, including product demonstrations, workshops, and motivational speeches, providing participants the chance to explore QNET’s latest innovations, including the eGuardX, a device designed to shield against the harmful effects of electromagnetic radiation.
Journalist Peter Oluka, who attended the V-Convention, described his experience at the V-Convention, and emphasised the transformative power of the event and the opportunity for personal and professional growth.
He praised the diversity of the attendees, the informative workshops, and the focus on innovation and sustainability, and highlighted the opportunity to explore Penang and experience Malaysian culture.
According to Oluka: “The V-Convention was a life-changing experience for me. It opened my eyes to the possibilities of direct selling and entrepreneurship, and I am now more motivated than ever to pursue my own business goals.”
