Riot Games, the developer of leading gaming and esports properties League of Legends (LoL Esports), VALORANT (VCT), and Teamfight Tactics (TFT Esports) and HP Inc. a global technology leader and the company behind gaming brands OMEN and HyperX, have established an expansive global partnership that will reimagine the gaming and esports experience for players around the world.
Senior Vice President & Division President of Gaming, HP Inc., Josephine Tan, speaking on the union, said: “United by the transformative power of partnership and innovation, we are thrilled to join forces with Riot Games. Primed to reshape the gaming landscape, this alliance brings together state-of-the-art technology with the most player-focused game company in the world. Together, we are committed to delivering unrivaled gaming experiences to developers, players, and pros worldwide.”
As an official Riot Games Technology partner, this first-of-its-kind collaboration will allow OMEN and HyperX to reach Riot’s highly engaged player audience by providing best-in-class hardware and technology solutions that will power many aspects of the Riot Games experience – from the millions of gamers playing around the world to record-breaking annual global events across LoL Esports, VCT, and TFT Esports.
Additionally, the trio of brands will work together to develop future gaming products, technical innovations, and co-branded marketing campaigns that will enhance the gaming and esports experience for players globally.
According to President of Esports at Riot Games, John Needham: “Riot Games aspires to be the most player-focused gaming company in the World. Securing this partnership with HP will enable us to go even further in developing experiences that will thrill our players. As a progressive tech leader, HP is the perfect partner with which to collaborate, and we’re very excited to share what our two teams will create for players.”
Riot Games Esports has grown into a globally recognized multi-esport brand, with LoL Esports maintaining its position as the world’s most popular esport, while establishing the VALORANT Champions Tour (VCT) as the industry’s fastest-growing esport and launching new in-person esports events with TFT Esports.
OMEN and HyperX will support LoL Esports, VCT, and TFT Esports at all global events through numerous touch points including digital and on-site event activations and fan engagement activities, as well as branded segments and product placement throughout the competition.
