Stitches Africa, an AI-Powered, e-commerce, Fashion technology startup, has announced the signing of a $50m program financing to support African fashion market expansion, merchant production financing, logistics development, and strategic product portfolio growth.
Stitches Africa offers a digital e-commerce fashion marketplace for African fashions, featuring custom-made, well-tailored, and ready-to-wear fashion clothes made in Africa, including clothing accessories and other unisex fashion apparel.
The African Designers’ fashion e-commerce platform also takes clothes measurements, using its A. I powered features to achieve accurate measurements.
The Digital Fashion Platform aims to bridge the African fashion industry gap by addressing long-standing challenges such as the inadequate access to African-made fashion outfits abroad, market visibility for African fashion designers, and inconsistent tailored measurements.
The African Innovative Fashion-Tech Brand, Stitches Africa, aims to address this by incorporating the use of Artificial Intelligence-driven (AI-driven) body measurements through its mobile-friendly mobile and web apps.
With the adoption of the AI-driven technology, customers can now generate accurate body measurements and place their bespoke fashion orders from anywhere in the world and get their orders delivered to them swiftly.
With its official launch, the platform will offer shoppers amazing experiences where users can browse bespoke and ready-to-wear African fashion attire tailored to match their luxury taste.
The $50 million Program Financing is being led by JF Advisory Group, an Investment Banking, Financial Advisory, and Principal Investment firm, with Cedrus Trustees Limited serving as the Custodian and Transaction Trustee.
JF Advisory Group will serve as the lead investor and will also lead activities in mobilizing additional partners to support Stitches Africa’s long-term expansion, while Cedrus Trustees Limited will act as the transaction Trustee, managing the fund governance and compliance to ensure transparency and impact of the African Couture Brand.
According to the Head, Legal at Stitches Africa, Ntishorkara Monkom: “We are building the future of African fashion commerce, one that empowers creators, strengthens value chains, and connects African creativity to global markets”. Ntishorkara said “This financing demonstrates strong confidence in the business model and the scale of opportunity Africa represents”.
The launch of this innovative Fashion Brand reflects the growing demand for unique, well-tailored African fashion brands that tell the African cultural stories at their peak. Stitches Africa aims to empower African Designers, connect cultures through innovation and technology, and take pride in representing the African culture.
The co-founder of Stitches Africa, Franklin Peters, , highlighted the impacts that the Brand aims to make: “With over 4.6 million Africans living in the U.S, and millions more across Europe, South America, and Australia, the timing of this launch reflects the growing global demand for authentic African fashion.”
