Lagos-based communication and events consultancy, AT3 Resources is set to mark its fifth year of providing strategic public relations, events and media interventions to corporates, individuals and brands in Nigeria and across Africa. To mark this milestone, the company will be hosting a week-long digital marketing bootcamp for Small and Medium Scale Enterprises (SMEs), themed ‘Leveraging Possibilities for SMEs in The Digital Age.’
The bootcamp, which is the first edition, is designed to empower SMEs to seize the growth opportunities presented by the digital era. During the bootcamp, participants will be armed with the best digital marketing tools, tips, trends, tactics and strategies from leading industry experts that will support them in their quest to actualise their full potential as well as shape how they connect with their target audiences.
Speaking on the initiative, Founder and Chief Executive Officer, AT3 Resources, Tosin Adefeko said, “In the course of our journey, we frequently encounter small medium businesses who desire communications interventions but do not have the requisite knowledge or resources to support their growth. In commemoration of our milestone 5th anniversary, we decided to lend our support to the growth of small businesses in tune with our belief that SMEs are the lifeblood of our economy.
The bootcamp will be facilitated by a blend of digital marketing and communications experts, which will include, Founder, The Lighthouse Network, Nkiru Olumide-Ojo; Pop Culture Strategist, Frankline Ozekhome; Global Speaker & Development Expert, Rufai Oseni; Founder, Nairametrics, Ugochukwu Obi-Chukwu and Corporate Communications Manager, Anglophone West Africa, Meta, Oluwasola Obagbemi, among many others.
To enrich the learnings, 10 business leaders/corporate titans and accomplished entrepreneurs are lined up to share their personal ‘Recipe for Success’ nuggets with the participants. On the line up are Deputy Governor, Central Bank of Nigeria, Aishah Ahmad; Founding Partner, Banwo & Ighodalo, Asue Ighodalo; Founder, CWG Plc, Austin Okere; Chairman, Troyka Holdings Limited, Dr. Biodun Shobanjo; Partner, KPMG, Dimeji Salaudeen; CEO, Ikeja Electric, Folake Soetan; Founder/CEO, The Chair Centre Group, Ibukun Awosika; CEO, ACT Foundation, Osayi Alile; CEO/Chief Creative Officer X3M Ideas/President, AAAN Steve Babaeko; and CEO, House of Tara International, Tara Fela-Durotoye.
The digital marketing bootcamp will enable SMEs to take advantage of growth prospects in the digital media era. The bootcamp will include a deep dive into areas like, online reputation management, communications strategy, digital marketing, brand & visuals, and the ‘Always on’ Entrepreneur.