Facebook spotlights African cinema in ‘Made by Africa, loved by the world’ campaign
Facebook has launched the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community,’ ahead of Africa Day on May 25. This year’s focus: African cinema.
The 2026 campaign features a five-part vodcast series profiling five internationally acclaimed actors and filmmakers from Nigeria and South Africa, hosted by leading African podcasters – “I Said What I Said” (Nigeria) and “Because We Said So” (South Africa).
Speaking about the campaign, Communications Director, Africa, Middle East & Turkey at Meta, Kezia Anim-Addo, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
The featured talents are:
- Kehinde Bankole (Nigeria) – Two-time AMVCA winner; performed at Shakespeare’s Globe Theatre; voiced Disney’s Iwaju; starred in Netflix and Amazon Prime productions.
- Linda Mtoba (South Africa) – Award-winning actress known for Isibaya, The River, and BET’s Queendom; digital entrepreneur and presenter.
- Nomzamo Mbatha (South Africa) – TIME 100 Next honoree, UNHCR Goodwill Ambassador, and WEF Young Global Leader; starred in Coming 2 America and Shaka iLembe; executive producer and founder of the Nomzamo Lighthouse Foundation.
- Osas Ighodaro (Nigeria) – Two-time AMVCA Best Actress winner; Nigerian-American actress and producer known for The Smart Money Woman and Fela and the Kalakuta Queens; founder of Imuenyan Productions.
- Tobi Bakre (Nigeria) – AMVCA-nominated actor known for Brotherhood and Prime Video’s Gangs of Lagos; one of Nollywood’s fastest-rising leading men.
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
“We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us and we look forward to more partnerships and opportunities to champion African creativity.” – FK Abudu & Jola Ayeye of ‘I Said What I Said’
Commenting, ‘Because We Said So’ duo, Zama Marubelela & Landzy Gama, added: “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on ‘Because We Said So’ made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
The campaign also evolves its community challenge, #ShareYourAfrica, inviting creators across lifestyle, fashion, and dance to use Meta AI to celebrate African culture through Reels showcasing the traditions and moments shaping African identity today.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the ‘I Said What i Said’ and ‘Because We said So’ podcasts and talent profiles.
