Glance, a consumer technology company backed by Google, has unveiled Glance AI, an AI-native commerce platform powered by its most advanced proprietary AI models.
The standalone app launched on Thursday is available worldwide on both Google Play Store and Apple App Store, with deeper integrations rolling out to Android handset makers and telecom operators.
While the initial model is trained on fashion, Glance plans to extend the same experience to categories such as beauty, accessories, and travel later this year, setting a new benchmark in AI commerce.
Unlike conventional e-commerce stores that simply display multiple products to browse or search for, Glance AI lets users discover their AI-curated stylized looks. By simply taking a selfie or uploading an image, Glance AI immerses them in a visual world where they take centre stage.
Each experience is generated in real-time with an AI-native commerce engine using advanced diffusion models, personalization engines, and a live commerce layer that maps each user’s unique AI look to real, shoppable products from curated brands across the globe.
With one tap, users can now explore looks and products tailored to their preferences and complete purchases seamlessly from 400+ global brands. All of this while the user retains control over their data.
Built to enhance how people shop and reshape how intelligence drives decisions and economies, Glance AI moves online shopping beyond search to an inspiration-led discovery experience.
It also marks the emergence of the ‘AI consumer’, one who doesn’t wait to browse, but expects the technology to understand them, imagine for them, and spark desire even before they know what they want.
Founder/CEO of InMobi & Glanceshared, Naveen Tewari, said: “The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents.
“Embedded across phones, TVs and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.”
At its core, Glance AI is built on a three-layered deep tech architecture – Commerce Intelligence Model; GenAI Experience Model; and Transaction Journey Model.
Glance AI is a fully opt-in platform, with privacy and user control built into its core design. Users can explore looks, save or share them, set them as wallpapers, and visualize themselves in unique looks and collections driven by global trends and occasions.
Currently, users have generated over 40 million style requests, 50% download or share their personalized styles, 40% tap through to begin a shopping journey, setting a new benchmark for stickiness and social virality in AI commerce apps.
