Jiji, Nigeria’s leading online marketplace, has officially launched its 2025 Black Friday campaign, themed “Deals Na Water.”
The campaign offers shoppers massive discounts of up to 85% across top-selling categories like Phones & Tablets, Electronics, Fashion, Home & furniture, and more.
The month-long “Deals Na Water” Black Friday campaign promises buyers unbeatable affordability, while verified sellers offer genuine discounts to create the best value shopping season Nigerians look forward to every year.
Recent industry data shows that over 70% of Nigerians now search online first when looking for the best prices on essential items. The country’s digital acceleration continues to reshape retail, with over 43 million active smartphone users and increased adoption of secure online buying platforms.
As consumers become more cost-conscious and focused on savings, trusted marketplaces like Jiji are positioned as the go-to source for verified deals and everyday affordability.
Shoppers can explore the exclusively refreshed Jiji Black Friday landing page to discover limited-time offers that update daily.
Commenting on the launch, COO, Jiji Africa, Maxim Makarchuk, said: “This year’s Black Friday is designed to give Nigerians real value through massive savings that feel like deals flowing as freely as water. We’re thrilled to connect millions of buyers to genuine discounts from trusted sellers across the country.”
He added that Jiji is equally empowering businesses during the retail peak season: “For sellers, this is the biggest opportunity to grow visibility and sell faster by offering at least 15% off to be featured on our official Black Friday page. We believe that when buyers win, sellers also win. That’s the marketplace advantage.”
Jiji says it will continue to prioritize security, convenience, and transparency for its users. The platform enables buyers to chat directly with sellers, inspect items before paying, and follow the Jiji Safety Tips in-app to ensure safe transactions with sellers. This combination allows shoppers to secure top deals with confidence.
The “Deals Na Water” Black Friday campaign runs from November 1 through 31, 2025.
