Nigeria-born Afro-pop luminary, Joeboy, whose melodies now ripple across continents, takes centre stage this week on the Easter edition of African Voices, the Globacom-sponsored magazine programme on the Cable News Network (CNN).
In a captivating session from Lagos, show anchor Larry Madowo drew out the rhythm of Joeboy’s journey, tracing the arc from a starry-eyed university dreamer to a maestro whose songs now traverse the globe like whispered secrets carried on the wind.
Born Joseph Akinwale Akinfenwa-Donus in 1997, Joeboy—affectionately dubbed Afrobeats’ “lover boy”—embarked on his musical odyssey in 2017 with a viral reinterpretation of Ed Sheeran’s Shape of You.
This pivot from rap to melodious crooning caught the discerning eye of Nigerian artiste and entrepreneur Mr Eazi, who, upon discovering him on Instagram, extended an invitation to join the emPawa Africa Talent Incubation initiative—a sanctuary for budding African talents where raw potential is nurtured into brilliance.
The partnership bore fruit in 2018 with the release of Fààjí, featuring Mr Eazi, and soon after, Joeboy was signed to Warner Music Africa. From there, his ascent became a symphony of milestones: the intoxicating single Baby in 2019, followed by Beginning, which amassed over 23 million views on YouTube, and Love & Light the same year.
Collaborations with Mayorkun yielded the spirited tracks Don’t Call Me and All for You, further cementing his place in the Afrobeats constellation.
Joeboy’s debut album, Somewhere Between Beauty & Magic, unfurled in February 2021, a melodic tapestry of youth, hope, and desire. By 19 May 2023, he unveiled his sophomore studio effort, Body & Soul, preceded by the evocative singles Sip (Alcohol), Contour, Body & Soul, and Duffel Bag. In 2023, he teased the world with Only God Save Me and the extended EP Body, Soul and Spirit, offering listeners a window into the essence of his artistic spirit.
February 2024 marked another milestone as he launched his own imprint, Young Legend, soon releasing Osadebe, a track that resonated nationwide with the familiar warmth of homegrown brilliance.
Joeboy’s dedication has been richly rewarded. He clinched Best Artiste in African Pop at the 2019 All Africa Music Awards and Best Pop at the 2020 Soundcity MVP Awards Festival. His music has earned numerous nominations, including at the City People Entertainment Awards and The Headies, affirming his status as a luminary of contemporary African sound.
The Easter edition of African Voices featuring Joeboy will air on DSTV Channel 401 at 7:30 a.m. on Saturday, with repeats at 11 a.m., Sunday at 3:30 a.m. and 6 p.m., Monday at 3 a.m. and 5:45 p.m., and Tuesday at 5:45 p.m. The schedule will be mirrored the following week, culminating on Monday at 3 a.m., giving audiences multiple opportunities to bask in the artistry of a musician whose voice carries the pulse of a continent.
