Jumia Nigeria has officially launched its much-anticipated December Holiday Sale, bringing Nigerians an exciting lineup of festive offers and savings from December 2 through December 28. In addition to everyday essentials and top brand deals, this year’s campaign features a special sub-series, “Celebrate Naija / Naija is Game,” running from December 15 to January 18, spotlighting uniquely Nigerian inspirations and experiences throughout the season.
The sale delivers a dynamic mix of value, quality, and discovery for shoppers, including the popular 12 Days of Christmas promotions, exclusive Brand Days, and deep-discount Anchor Deals across a wide range of categories.
Reflecting on the campaign launch, CEO of Jumia Nigeria, Temidayo Ojo, said: “The December Holiday Sale is our way of helping Nigerians celebrate the season without compromise. We know that shoppers today are value-driven; they want quality, convenience, and affordability. This campaign brings all three together, with festive deals that meet real household needs and aspirations.”
Ojo added that Black Friday momentum remains strong on the platform, giving consumers added savings opportunities as part of the broader festive season.
Commenting on the campaign’s creative and engagement strategy, Lere Awokoya, Chief Marketing Officer, Jumia Nigeria, shared, “This year’s holiday sale is designed around the joy of giving, daily value and real moments that matter to our customers. ‘Celebrate Naija’ brings that spirit to life with culturally relevant themes and surprises that resonate across regions and lifestyles. We’re excited for Nigerians to discover what we’ve curated from gifts to essentials to dream buys.”
Jumia Nigeria has curated deals across key categories, including electronics, home & kitchen, fashion, beauty & personal care, and everyday essentials. Shoppers can enjoy seamless online price discovery and nationwide access to the best promos, supported by Jumia’s trusted logistics network.
Beyond urban centres, Jumia’s fulfilment and pickup footprint ensures customers in secondary cities and peri-urban locations access the same festive prices without extra travel costs, turning convenience into tangible economic value.
With thousands of deals going live throughout the month, Jumia says customers can look forward to faster deliveries, nationwide access to pick-up stations, and transparent pricing that makes holiday shopping easier and more affordable than ever.
