At a recent industry gathering hosted by Nigeria’s pioneering Hit Music & Commerce Station, Konga 103.7FM, renowned tech entrepreneur and Chairman of Zinox Group, Dr. Leo Stan Ekeh, delivered a compelling case for revolutionizing how brands connect with consumers in today’s hyper-competitive market. Dr. Ekeh positioned what he termed the “Last Mile Takeover” as the critical differentiator for business success in Nigeria’s evolving commercial landscape.
The event, themed “Consumer Last Mile Takeover – The New Key”, brought together entrepreneurs, marketing executives and brand managers from leading corporations to explore innovative approaches to consumer engagement. Ekeh, renowned for his transformative ventures in Africa’s digital space, emphasized that the final point of contact between brands and consumers represents the most valuable real estate in modern commerce.
In his address, Leo Stan charged entrepreneurs who are serious about growth to focus on that last engagement point, as the critical pivot. According to him, that is “where trust is built, loyalty is secured, and value is delivered.”
Dr. Ekeh believes that the media is the strongest link between brand and consumers, and his vision for deeper, more meaningful brand-consumer relationships is what gave birth to KongaFM. Konga 103.7FM is the latest addition to the Konga Group driven by cutting-edge technology and artificial intelligence.
Earlier in her welcome address, Ifeoma Ajumobi, Head of KongaFM, detailing the station’s unique architecture as a robust platform designed with robust support frameworks for brands and businesses, while delivering premium entertainment.
Since its launch in January 2025, the station has experienced remarkable growth, steadily expanding its fanbase and establishing itself as a powerful medium for consumer engagement.
The initiative garnered significant praise from brand representatives across various sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who frequently referred to KongaFM as a game-changing platform. Their positive feedback underscored the station’s emerging role as a critical tool for brand communication, particularly in terms of boosting FMCG visibility and fostering direct connections with consumers.
Peggy Abengowe, Marketing Manager, Checkers Custard Africa, applauded the station’s impact on distribution and visibility, while Oge Maduagwu of Samsung Electronics West Africa praised its innovative blend of commerce and technology. Rachael Okeke, Marketing Executive, Emzor Pharmaceuticals, in her words, described the establishment of KongaFM as a “win-win for brands and consumers”.
The event concluded with a unified call to action for businesses to leverage the unique opportunities offered by KongaFM, with Leo Stan reinforcing the importance of boldness in business.
Konga 103.7 FM is Nigeria’s first hit music and commerce radio station, designed to connect brands with consumers through music, storytelling, and targeted promotions. A brainchild of the Zinox Group and Konga, KongaFM is redefining the role of radio in Nigeria’s digital commerce era.
Businesses interested in exploring partnership opportunities with KongaFM can connect via the station’s social media handles @Konga103.7FM or stream live programming 24/7 through its official website for a firsthand experience of this innovative platform.
