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eBusiness Life Magazine > Blog > NewsBytes > MTN, PAU Send Forth Graduates Of The Media Innovation Programme C4
NewsBytes

MTN, PAU Send Forth Graduates Of The Media Innovation Programme C4

ELadmin1
Last updated: 2025/12/19 at 12:42 PM
By ELadmin1
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MTN Nigeria, in partnership with Pan-Atlantic University (PAU), marked a significant milestone in advancing Africa’s media landscape with the graduation of 20 Fellows from the MTN Media Innovation Programme (MIP) Cohort 4 held at the Lagos Business School.

The ceremony celebrated excellence, resilience and forward-thinking storytelling, while also announcing the programme’s expansion into a Pan-African edition beginning next year.

The six-month programme, known for its rigorous coursework, demanding schedule and strong emphasis on critical thinking, included an international study visit to South Africa that broadened participants’ understanding of media innovation across the continent.

The graduation event acknowledged the Fellows’ commitment to completing the intensive journey while strengthening their capacity to influence the future of African media.

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Dean of the School of Media and Communications, PAU, Dr. Ikechukwu Obiaya, commended the Fellows for their persistence throughout the programme.

“In some moments, it was pretty gruelling for some of you, but you made it. You are here, and I congratulate you,” he said.

He encouraged them to see the graduation as a new beginning, adding: “We have so much to do, and each one of us is best positioned now to make that transformation.”

Chief Corporate Services and Sustainability Officer, MTN Nigeria, Tobe Okigbo, congratulated the cohort on completing the six-month programme and reaffirmed MTN’s long-term vision for the initiative.

He said, “Congratulations on completing this journey. You are joining a network of professionals who are committed to elevating the media landscape in Nigeria and beyond. The future of this programme depends on your impact. This cohort represents the outcome we envisioned when the journey began. Today, the programme is not only thriving but also expanding.”

He further announced that the Pan-African edition of the programme will be launched in 2026, providing media professionals across the continent with the same level of immersive training and unique exposure experienced by the Fellows.

A key highlight of the event was MTN Nigeria’s presentation of ₦2.5 million in cash prizes to Fellows whose projects demonstrated exceptional innovation, depth of research and alignment with the programme’s ethos of impactful storytelling.

The awards were presented by the General Manager, Corporate Affairs, MTN Nigeria, Chineze Gbenga-Oluwatoye, and the Executive Director, MTN Foundation Odunayo Sanya.

Head of Programmes, Sparkling 92.3 FM, Calabar, Vanessa Ukamaka Richard Bassey, emerged as the top winner, receiving ₦1 million for the MTN Foundation Chairman Award for Innovative Reportage and another ₦1 million for the MTN Chairman’s Prize for Innovation.

Sharing her experience, she said: “It’s been a training ground. It has opened me up to new things and made me more confident. There’s something about knowledge and information and exposure to your mind and to your esteem. After today, I know there’s nothing to be afraid of.”

New Telegraph’s Abolaji Adebayo received ₦500,000 for the MIP Cohort 4 Best Report, recognized for its clarity, depth and relevance to national discourse.

Several Fellows shared how the programme has reshaped their careers. Adekeye Ayobami of Abamimigo FM described the programme as arriving at the perfect moment, aligning with his recent career elevation.

Ubani Amarachi of Channels TV highlighted the value of the South Africa trip, noting that it transformed her approach to telling African stories and reinforced her belief that graduation marks the beginning of greater responsibility and impact.

The graduation of the MIP Cohort 4 Fellows, coupled with the announcement of the Pan-African edition, reinforces MTN Nigeria’s long-standing commitment to strengthening the media ecosystem through education, exposure and innovation.

The partnership between MTN Nigeria and Pan-Atlantic University continues to catalyze developing media professionals equipped to shape narratives, advance societal progress and drive meaningful change across Africa.

ELadmin1 December 19, 2025 December 19, 2025
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