Opera, today announced the launch of its dedicated chat service Hype, built into the Opera Mini mobile web browser, in South Africa. With the introduction of Hype, Opera is redefining the concept of mobile browsers, providing users with a personalized, engaging browsing experience that enables seamless chatting, surfing and sharing – without compromising speed or driving increased data consumption.
Hype is the first African-inspired chat service built into a mobile browser, allowing users to easily set up an account and start chatting with secure end-to-end encryption right away. This means users can now browse the web, chat with friends, and share self-created memes, stickers and GIFs with other Hype users, all in one app.
Hype was built because younger generations of internet users are expecting more social connectivity from the apps they use on their devices. With this integration, Opera Mini becomes the first major browser in the world to integrate a social component that keeps users connected to the ones that matter the most. This unique and innovative blend is something that no other mobile browser in the Google Play Store offers.
“Hype is an original instant messaging service from Opera, designed for the new generation of African internet users to elevate the traditional browsing experience and make it more engaging. With Opera Mini and a Hype account, South Africans can enjoy a browsing and chatting ecosystem tailored to their needs,” said EVP Mobile Browsers at Opera, Jørgen Arnesen. “Hype bridges cultures from Sub-Saharan Africa with mobile technology, as the world’s first African-inspired chat service.”
Hype was first launched in 2021 in Kenya as a pilot market, and it is already showing impressive results with more than 400k activations and more than 10k invites to join Hype per day. This launch was one facet of Opera’s emphasis on investing and growing its digital ecosystem in Africa, with the goal of bringing more people online.
To help familiarize people with the concept of an easy-to-use chatting service built into a browser and as a response to the high cost of data in South Africa, Opera has partnered with CELL C in South Africa to enable free daily browsing and chatting for those using the service. Users of Opera Mini and CELL C can activate the free data anytime by opening the Feedback Bot in Hype, sending “Unlock my free data” in chat, then clicking the link in the reply message. The free 25MB of mobile data per day will be activated when the page is loaded.
Opera is constantly working on improving the chatting experience. Hype users can now use link previews, GIF support, and the unique built-in meme creator to make chatting with friends even more personal and fun.
Because people not only use existing memes, but also wish to create and spread their own, Opera has introduced the first meme creator built directly into a browser’s messenger! Users can choose memes in Hype chat, then edit them by changing the text and experimenting with fonts, colors and placement – more easily than ever. This comes in handy as users no longer need to copy links from websites and switch between apps to share the memes they want.
Other key features of the chat browser include GIF support, Link previews, and WebSnap, a feature already known from the Opera desktop browser, among others.
Hype is the first African inspired chat service built into a mobile browser. It offers its users a series of stickers created by African artists such as Musonda Kabwe from South Africa. The sticker packs have been designed to include everyday expressions currently popular in South Africa. This unique offer from Hype stands out from other chat services and gives South Africans the new ways of expressing themselves more accurately when using chat apps.
Launched in 2006, Opera Mini is a small, fast and powerful browser. It comes with unique features such as Data Compression, Offline File Sharing, and a built-in Ad-blocker. Today, Opera Mini is used by more than 170 million people who chose it over the pre-installed browsers on Android mobile devices. Opera Mini has a 4.3 star rating on Google Play and has been reviewed by more than seven million people worldwide.