Spotify, the world’s most popular global audio streaming subscription service, is now available in Nigeria, Ghana, Kenya, Tanzania and Uganda. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.
With the launch, Spotify brings to Nigeria its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including more than 70 million international and local songs, 2.2 million podcasts and over 4 billion playlists.
The platform offers everyday new music and podcast discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.
Speaking on the expansion, Chief Freemium Business Officer of Spotify, Alex Norström said: “We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy. Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”
Spotify’s Head of Music, Sub-Saharan Africa, Phiona Okumu affirmed: “African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans.
By bringing in a best in class product and a localized experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem. We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”
Spotify’s most-popular feature “playlists” are made for Africa
Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.
Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat and Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.
Over and above these playlists for Africa, Spotify has a playlist for any mood and moment, with billions of creator and fan built playlists to this mix.
Spotify also offers ‘Spotify Free to listeners’, a service that builds an experience that adds value to the rich African music industry and amplifies the music experience. The Spotify app is available for free to listeners in Nigeria.
It also offers personalised music recommendations and discovery features, and Spotify Lite, which allows listeners to enjoy the full Spotify experience regardless of their network connectivity, data plan, and whether or not they have the latest phones. Spotify also offers play everywhere and Spotify for Artists.
In Nigeria, listeners can upgrade to Spotify Premium for the ultimate Spotify experience for 900 NGN per month. The Premium Family plan is available for 1,400 NGN for up to 6 family members living under one roof. The Spotify Premium DUO (1,200 NGN) is a subscription plan for two people living at the same home address, which includes Duo Mix, a regularly updated playlist made just for the two subscribers to discover audio they both love and enjoy together. Spotify Premium for Students will cost 450 NGN per month.
Over the coming days, listeners in more countries across Africa, Asia, the Caribbean, Europe and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession.
