By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
eBusiness Life MagazineeBusiness Life Magazine
  • Home
  • NewsBytes
  • Big Issues
  • Columns
  • Cyberparenting
  • Tech Talk
  • Gadget Review
  • Interviews
  • Our People
Notification Show More
Font ResizerAa
eBusiness Life MagazineeBusiness Life Magazine
Font ResizerAa
  • Categories
  • More Foxiz
    • Blog Index
    • Sitemap
Follow US
eBusiness Life Magazine > Blog > NewsBytes > TikTok May Surpass 1.5 Billion Users in 2022-Report
NewsBytes

TikTok May Surpass 1.5 Billion Users in 2022-Report

ELadmin1
Last updated: 2021/11/16 at 4:57 AM
By ELadmin1
Share
7 Min Read
SHARE

Despite ongoing challenges from rival platforms, along with regulatory concerns, and even restrictions in some regions, TikTok continues to go from strength to strength. And according to the latest data from App Annie, the app’s growth momentum won’t be slowing down any time soon.

As per App Annie’s 2022 Mobile Forecast report, TikTok is set to surpass 1.5 billion users in the next twelve months, as its cultural influence continues to spread around the world.

That would put it well ahead of Instagram, which remains on a billion actives, a number it first reported back in 2018 and hasn’t updated since. Which, in itself, is a little strange. Has Instagram’s growth simply stopped – and if so, what does that mean for the app’s broader popularity?

App Annie’s predictions have been solid in the past too. Last November, App Annie predicted that TikTok would surpass a billion active users in 2021, which it did back in September.

Ad imageAd image

But even so, the app’s rapid ascension is significant – and this is without India, which, at one stage, was TikTok’s biggest user market, at 200 million monthly actives. It’s fairly safe to assume that had TikTok not been banned in India back in June 2020, that its Indian user base would now be closer to 500 million, which would mean that TikTok would already be at that 1.5 billion user market at this stage.

It’s amazing to consider how TikTok has been able to achieve such strong performance in an increasingly crowded social media market. Snapchat once appeared to be set for similar massive growth, till Instagram copied Stories and slowed it right down, which is the same playbook that Instagram’s parent company Meta has followed with TikTok, by adding Reels on both Facebook and Instagram in an effort to steal audience share back from a rising potential rival.

But even more than just that, YouTube has also added Shorts, Snapchat added Spotlight, and other apps have tested similar TikTok-like tools. And yet, even with all of these competing tools being pitted against it, TikTok has remained resilient.

Far from slowing it down, if anything, TikTok has only gained more audience as a result of these counter-growth efforts.

How has TikTok been able to keep winning, where others have wilted in the face of the established giants?

The key lies in its algorithm matching, which is still far better than any other platform at providing a never-ending stream of content that’s highly attuned to your specific interests.

As anyone who’s used TikTok a few times will know, the customized ‘For You’ feed of videos that you’ll likely be interested in is very addictive, and very good at quickly aligning with your personal interests.

The advantage that TikTok has over other platforms is its full-screen feed, which means that every action you take when each video is on screen is indicative of your response to that specific clip. Swipe past quickly and that video’s content is clearly not of interest, watch the whole thing through and that’s a strong signal, while tapping on any element also provides clear response data for its matching.

Instagram doesn’t have the same, as there are often several posts on screen, and while Reels can be more specifically attuned in this way, its algorithm is not as good as detecting your interests, with Reels often being overly sensitive to trending content, then showing you more of it without taking into account broader context.

TikTok’s system is far better at determining more intricate matches in response to your actions, which is why it’s so addictive to so many, and that’s helped it continue to add users, even as other apps have tried to replicate its key features.

Because, really, they can’t, or at least they haven’t been able to as yet. And while it seems like both Meta and YouTube should, at some stage, be able to figure it out, the fact that neither has made significant ground as yet may well point to TikTok simply having better capacity, and better audience understanding, than its rivals, which again points to ongoing success for the app, which is now arguably the cooler place to be for creators either way.

Monetization is the next step, and providing comparative capacity for top stars to make as much money on TikTok as they can in other apps. But that, too, is moving along, with the platform’s eCommerce and brand/creator partnership tools evolving quickly, facilitating more opportunities on this front.

If you haven’t considered TikTok as a potential platform for your marketing efforts, in 2022, it may be time to give it some more thought. Not all brands will thrive on TikTok, and it does require a more dedicated, organic-type approach, so you do need to know the platform-specific trends, or work with creators that are in-tune with such. But the opportunities, for the right brand, with the right approach, can be significant.

And they’re growing more every day, with its growth momentum building. At this rate, TikTok could well have over 2 billion active users by 2023, and even more cultural relevance around the world.

It may not be a platform that comes naturally for your promotions, and it may not be one that you yourself are interested in. But in 2022, it’s likely worth familiarizing yourself with the latest TikTok trends, and getting a better understanding of the app.

ELadmin1 November 16, 2021 November 16, 2021
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Started
Additive Manufacturing Making Impact on Digitalization, More Sustainable Workflows – Study

With 3D printing making an impact on the digitalization of manufacturing and…

NCC Cautions MNOs Over Interconnection Agreements Default

… Lifts Phased Disconnection Mandate Against Globacom In a bid to protect…

Infrastructure Financing: AfDB And InfraCredit Sign $15 million Funding Agreement

The African Development Bank (AfDB) and Infrastructure Credit Guarantee Company Limited (InfraCredit)…

Moniepoint, NITHub Unilag Kicks Off 2nd Cohort Of HatchDev Programme 

Moniepoint Inc, Africa's top digital financial services provider, in collaboration with University…

Stakeholders Seek Ways To Mitigate Telecom Fibre Cuts

The Association of Telecommunication Companies Of Nigeria (ATCON) has highlighted fibre cuts…

Nvidia To Modify Chip For China To Beat US Restrictions
May 9, 2025
New South-East NITDA Regional Office, Opportunity For Youths – Gov. Mbah, Minister Bosun
May 9, 2025
ATCON Holds AGM, Calls For Cohesive Operators’ Action Against Multiple Taxation
May 9, 2025
Airtel Nigeria Doubles CAPEX To Address Infrastructure Upgrade, Rural Coverage Expansion, Others
May 9, 2025
Nigeria Floats Virtual Privacy Academy To Aid Data Management
May 9, 2025

You Might Also Like

NewsBytes

Nvidia To Modify Chip For China To Beat US Restrictions

By Ebusiness Life
NewsBytes

New South-East NITDA Regional Office, Opportunity For Youths – Gov. Mbah, Minister Bosun

By Ebusiness Life
NewsBytes

ATCON Holds AGM, Calls For Cohesive Operators’ Action Against Multiple Taxation

By Ebusiness Life
NewsBytes

Airtel Nigeria Doubles CAPEX To Address Infrastructure Upgrade, Rural Coverage Expansion, Others

By Ebusiness Life
Facebook Twitter Instagram
Company
  • Advertisement
  • Privacy Policy
  • Editorial Policy
  • Contact US
More Info
  • Newsletter

Sign Up For Free

Subscribe to our newsletter and don’t miss out on our latest reports

Join Community

Copyright 2023. Designed by Kreative TechPoint

adbanner
AdBlock Detected
Our site is an advertising supported site. Please whitelist to support our site.
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?